Bravo: A Brand

 Bravissimo: A brandname Essay

QUICK: Develop a online strategy to launch Bravissimo into the US market, including a seasonal range program. WHO WILL BE BRAVISSIMO?

Business Overview

UK locations: В National

UK sites: В twenty two

Sector: В Retail

Definition: В Multi Channel Retailer

Founded: В 95

Personnel: В 651

Normal Age: В 26

Male/ Girl: В five per cent / 95%

Getting ВЈ35, 000+: В 6%


Cosmopolitan's Girl Achiever Honor

Entrepreneur in the Year

Greatest Lingerie Dealer Award 2000-2011'


Bravissimo is a British dealer specialising in lingerie, swimsuits, clothing, nightwear and bras for larger breasted women of cup sizes Deb to KK. Catering for females who are often called flexural, though all their lingerie chain, which sells online, simply by mail order and through its 21 years old retail retailers in the UK, Bravo prefer a more precise information of their consumer: " big boobed”. Contacting a breasts a boob is very much the upfront type of Bravissimo whom stress that although their bra's come in sizes 28DD to 40K, they may be definitively not " boulder holders”. Essentially of Bravo, they pride themselves on the commitment providing the Bravissimo girls the wide range of decision they deserve. Bravissimo usually prided themselves on their dedication to pressing the lingerie industry to produce more variations for Bravo girls. Various manufacturers today look to Bravo for advice when they are expanding styles in bigger cup sizes and the customers had been instrumental in helping change the encounter from the big v?ldigt bra industry. The Bravissimo company is built around a marketing strategy that uses email to drive consumers to the website, guaranteeing the company's future growth. Bravissimo has built a 500, 000 strong repository throughout the earlier 15 years, and practically all of this is from below-the-line (BTL) advertising activity. The direct approach that Bravo takes enables them to goal their consumers individually with relevant services and products that they believe will suit their consumers' needs. By Bravissimo they understand the importance of not overloading their ‘customers with unimportant and frustrating marketing and for this reason they try to talk to customers with more diplomacy than traditional in-your-face marketing strategies. A recent modify of technique Bravissimo have got employed offers acknowledged that folks can be sent too much mail and that together with the increased competition from the high street in the market for huge sized bra's, Bravissimo have realised that they need to maintain the personal touch that they launched with. Bravissimo have got reacted for the changes in the industry and determined that email was the channel that buyers wanted to hear from them via and that it absolutely was ideal in stimulating a mutual trust with their customer. THE BRAVISSIMO VISON AND OBJECTIVES


Sarah and Mike want Bravissimo to be both an excellent business and a business they are proud of. To them this means: Top quality - becoming renowned intended for the quality of our service to ensure that people who shop with us possess a great experience. Growth and Financial Accomplishment - having a well run, financially secure and successful organization Making a positive change - becoming not just a organization, but an business that does something worthwhile and really makes a difference to its customers. Vision: Bravo is a UK household name, the two admired due to the customer service and known as the company for women with bigger breasts. OBJECTIVES


Sarah Tremellen, launched the organization in 95 to offer even more flattering lazy and embroidered alternatives for the unadorned boulder holder. After giving birth, Sarah discovered the range of bras the lady was used to did not can be found above a C-cup and it was after that she realized something needed to change. For Bravissimo, they need to tackle the real problem larger-busted women find themselves with the moment there are fewer sizes and designs made available to them. EDUCATE

Bravissimo is over a mission to alter bra...

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