The Case from the Ford Pinto
The Ford Pinto first rolled off the Ford Electric motor Co. development lines in 1971 and stayed at in development in its initial state right up until 1978. Your vehicle engineers were tasked to formulate the vehicle and set it into production within 25 weeks, which was nearly half time in which the normal new automobile is placed in production. The Ford technicians were which rear-end impact safety testing were quite standard at that time, but they are not required by National Road Traffic Safety Administration in those days. The vehicle was rushed in to production in any case to compete with foreign vehicles being manufactured by the Japanese during that time period. Only after the vehicle was made offered to the public was your vehicle examined. The Ford Pinto wound up failing the rear safety test out, due to the fact that it had been susceptible to flames from bottom collisions. Kia engineers established that the problem could be settled by putting in a abri, which guarded the vehicle's gas tank from becoming punctured during rear-end crashes. The part could have only price between $6. 65 and $11 being install, nevertheless the Ford Motor Co. determined through cost-benefit analysis that the cost of law suits would be below the cost of setting up the woofer and didn't install the baffle. Kia Motor Company. also did not notify clients of the difficulty and offer them the option to have the baffle set up. Between the year of 1971 and 1978 the Ford Pinto can be involved in 13 rear-end accidents that induced the vehicle to begin on fire. The actions of the Ford Engine Co. were scrutinized to get the production of the vehicle. (DeGorge)While the vehicle do meet the protection standards of that time period, Ford Motor Co. knew of the issue and would nothing to resolve it. This leads all of us to the question the honest actions in the Ford Motor unit Co. development of the Honda Pinto. After realizing there were a safety issue with the Ford Pinto, was it morally...
Cited: DeGorge, Richard To. Business Integrity. Upper Saddle River: Prentice Hall, 2010.
Engineering. com. Ford Pinto. 24 Oct 2006. 28 August 2012.
Lundy, Annie. Applying Utilitarianism to Business Ethics: The Ford Pinto Case. 6 February 2009. 28 August 2012.