Classic Flight companies and Promoting

 Classic Airlines and Promoting Essay

Classic Airlines and Marketing

Jared A McKinsey

MYCKET 571

03/29/12

Kathy Stricklin

Classic Flight companies and Advertising

Classic Flight companies in an aircarrier company that is in business for over 25 years and has gained great success within the aircarrier industry. In the 25 years as its creation the corporation has grown to over 32, 1000 employees and has made 10 billion dollars worth of business. Although the organization has found great accomplishment, it also is usually subjected to the various challenges that other airlines companies face in today's market. Vintage airlines has to be able to market its product so that clients will choose there item over opponents within the market (University of Phoenix, 2012).

There are several marketing concepts that Classic flight companies have applied and are using in their organization. The initial marketing strategy that Traditional airlines 2 the requires, wants, and demands strategy. This concept is applied by understanding the needs, wants, and demands in the customer. The way Classic airlines have done this really is create a returns program for the customer. This feels the advantages of a customer to get something to get a reduced selling price. If the consumer has enough miles they will upgrade to first class or perhaps stay at a Classic flight companies hotel spouse for a totally free night (Kotler & Keller, 2006).

The 2nd concept that Classic flight companies have put on their business strategy is offering and brands. This concept is usually applied with a firm by offering benefits to a customer that fills needs and using brands which can be a regarded commodity. Typical airlines rewards program is a perfect example of this marketing concept. The aircarrier offers if a customer subscribes for the rewards plan they will gain points which is often redeemed free of charge or reduced items. Though in the reading it does not express what lodge companies are partners of Typical airlines they should make sure that these types of hotels happen to be name brand hotels such as Marriott or the Hilton so clients feel that they...

References: Kotler, P., & Keller, E. L. (2006). Marketing Managing (12th male impotence. ). Retrieved from The School of Phoenix, az eBook Collection database.

School of Phoenix az. (2012). Typical Airlines [Multimedia]. Recovered from College or university of Phoenix az, MKT571 web page.

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