Cross-Cultural Administration: Introducing Regional Food in Foreign Market segments

 Cross-Cultural Supervision: Introducing Local Food in Foreign Marketplaces Essay

 Intro

For this semester Introduction to Cross-Cultural assignment, we have been given a task of bringing out, promoting and marketing each of our local meals to a international country. Our group consists of three persons. We have been asked to choose two to three local food products and pick a country to market the local food that we have picked.

We will likely do a video as a way of promoting our product towards the community. Attached in this proposal are the group's name and members, the product we are going to sell, the fee, the selling price, and each of our video display of our picked products.

We all agreed on seeking the most famous among the locals in Sabah which are, ‘hinava' and ‘tuhau'. ‘Tuhau' originated from the interior parts of Sabah such as Tambunan, Keningau and Ranau, In the mean time, ‘hinava' was popularized by the Kadazan Dusun ethnic. We all chose ‘hinava' and ‘tuhau' as our products being exported as it has a lot of resemblance to the cuisine's traditions of the people today belonging to the country that we get chosen to export our local food product, which can be, Spain.

COMPONENT 1

Product's Background Information

We all agreed on seeking the most famous among the list of locals in Sabah that happen to be, ‘hinava' and ‘tuhau'. These two local by originated from the Kadazan Dusun ethnic in Sabah. The Sabah classic food is manufactured out of the various normal sources that can be found abundantly in Sabah. Sabah traditional meals are made from the seafood and plants that live and expand throughout Sabah. These food are mainly pickled or conserved. This is largely due to many Sabahan who also prefer tangy foods especially the Kadazan Dusun people. At the same time, it also dates back to the ancestors' way of conserving foods as refrigerator will be yet to be invented. non-etheless, the cuisines continue to continue to be synonymous to Sabah's exceptional cultural id.

‘Tuhau' is among the traditional delicacies or pickles. It is best to always be eaten with dishes and rice. For a few people that they don't like the taste of ‘tuhau' because of that stringent and strong smells. Its technological name can be E. Coccinea. ‘Tuhau' is prepared by removing the hard skin to reveal the soft skin inside. Then this flesh can be washed and diced. Placed in a mortar and pound. But blender will do great. Then, position the pounded ‘tuhau' in a pan and add lime juice, salt and red chilies. Vinegar could be use to alternative the lime juice (or if you have to lemon juice) and sometimes garlic herb or reddish colored onion will probably be added too.

Another local foods in the Sabahans as well as the Kadazan Dusun people is a 'Hinava'. Hinava is most by far the most well known classic dish in Sabah and a must have in just about any occasions. ‘Hinava' is made of fresh raw mackerel fish, which is filleted and thinly sliced up, mixed with sliced chili, ginger, diced crimson onions, sodium and set by squirts of lime juice. At times, slices of raw bitter gourd can also be added. For individuals who do not like fish, they can substitute the mackerel with either prawn or squid. ‘Hinava' are available in most classic Kadazan Dusun restaurants, yet of late, it includes also been making its way to resort buffet tables. ‘Hinava' is better eaten with white rice or on its own as a salad dish in fact it is healthy.

PORTION 2

Spain's Culture

Spain's most common food is the little torta de patata, or spud omelet, relating to Fodor's. Other gastronomical delicacies contain seafood paella, chorizo chicken, gazpacho soup and tapas. Locals likewise love to snack on tapas in the evening whilst enjoying glasses of wine or perhaps sherry.

We all decide to choose The country as the primary target of exporting the local food products because of their famous love intended for spicy foodstuff and, exotic food. This can be clearly known as Spain is one of the world's primary food ceder especially bell peppers, jalapenos, and other chilies. Other than that, Spain is also the world's main producer and exporter of Tabasco hot sauce. Certainly one of Spain's most famous local foods is the salsa. Even though it is primarily made of tomato puree, the majority of Spanish favor their...

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