Fashion Designers

 Fashion Designers Essay

Gabrielle ‘Coco' Chanel

Fashion Designer Gabrielle " Coco" Chanel (1883-1971) was developed in Saumur, Southern Italy. She commenced by building hats, first in Paris, france in 1908, and later in Deauville. Her fashion retailers (one in Paris and one in Deauville) opened together in 1914. She exposed an haute couture salon in Biarritz in 1916, and in 1920 moved to Rome in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced right up until 1978, following Coco's loss of life. Chanel is part of Chambre Syndicale de la Luxurious Couture et du Pret-a-Porter.

Selected Awards

Neiman-Marcus Prize (1957)

Economic Data

Ownership

The Chanel group can be controlled by the Wertheimer family through various expenditure holdings (Litor Ltd., Pamerco).

Performance

Chanel keeps a really low profile on its economic figures, although sales in 1995 had been estimated at over $1 billion, for 1995 sales are thought to have risen up to nearly $2 billion. The new Chanel child " Eres" achieved in 1996 product sales worth of 60 , 000, 000 Francs ($12 million) and boasts profits of 7. a couple of million ($1. 4 million). Lagerfeld boasts that when he took over design and style at Chanel, fashion sales made up simply 6% of total revenue. Today he estimates more than 50% of total sales stem coming from fashion. The firm has about 100 boutiques around the world, more than 35 of which happen to be in The japanese. Controlled simply by chairman Alain Wertheimer's relatives, Chanel also owns Eres, a French beachwear and lingerie label.

Circulation

In 1992, Chanel held 64 completely owned shops. Eres features three fully-owned boutiques in Paris and sells selectively to four-twenty retailers throughout the world (30% of them in France).

Production/ Licenses

Chanel prevents licensing goods in order to keep control over the merchandise.

Christian Dior

Designer Christian Dior (1905-1957) was developed in Normandy, France. At his parents' insistence, he studied political science. After military assistance and several many years of indecision, he returned to Paris in 1935 and began his design job by selling sketches. His cap designs had been initially easier than his dress designs. But this individual concentrated in the dress designs and was hired simply by Robert Piguet in 38. During the war, he offered in the Southern region of England, then went back again to Paris in 1941 and worked intended for Lucien Lelong, a much greater design residence. In 1946, he was able to open his own property, backed by fabric manufacturer Marcel Boussac.

Picked Lines

* Haute Fashion, since 1947

* Luxurious Fourrier (furs)

* Christian Dior Boutique (deluxe)

2. Christian Dior Boutique Fourrier (furs)

2. Christian Dior Coordinee (diffusion), discontinued in 1994

Picked Awards

* Neiman-Marcus Award (1947)

2. Parsons Honor for Distinguished Achievement (1956)

Ownership

Since 1990, the Christian Dior S. A. belongs to Europe's biggest luxurious products maker, Moet Hennessy Louis Vuitton (LVMH). The company is listed at the Paris, france stock exchange. The Christian Dior S. A. itself keeps 42% from the LVMH property and is the holding firm for the trend brands Christian Dior Couture, Kenzo, Givenchy, Christian Lacroix, and Lv. The group achieved in in 1996 sales worth of thirty-two. 35 billion Francs ($6. 33 billion).

Performance

Direct selling of Dior clothes (including licences) climbed in 1994 to $193 million. In 1996, the Christian Dior Couture division achieved a turnover of 1. 2 billion Francs ($235 million). Inside the first 50 % of 1996, LVMH achived simply 70 , 000, 000 Francs ($13. 7 million) compared to 380 million Francs ($74. several million) in the previous period.

Division

Currently, Dior operates 160 boutiques around the world, 15 of those in Japan. Clothing is specifically sold in the Dior retailers. Other suppliers only bring licensed Dior products like eye-wear, nighties, ties, Bady Dior clothes, perfumes, and other accessories. Seeing that LVMH bought in 97 the Duty Free Shoppers (DFS) group of retailers, which are mostly located in Asia, the Dior distribution continues to be expanded to the...

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