Gaga Example

 Gaga Case Study Essay

Lady Gaga Case

1) As Troy Carter the option We would pursue to get Lady Gaga may be the first one which is of continuing with the arena head to. It does not help to make any monetary sense to cancel the show completely given the very fact that they have previously incurred sunk cost of $4 million in developing the Fame Gets rid of Tour with Kanye West and this sum cannot be recovered. So the third option is out of the picture. In a business, people who take risks can reap great benefits than those who are afraid for this. Therefore it can better to build upon the already set foundation and proceed with the tours than cancelling as a result of fear of taking on more manages to lose. The various other option should be to go for a smaller sized theater travel. Usually in the music industry upcoming artist do not entice large packed areas and that is why they will team up with established or well known artist in doing big arena trips. This is an advertising tool that is used to expose all of them and as a result they gain experience and a big fan base. As a result this option seem alright presented the fact that Lady Gaga was still being an upcoming musician and the cost of reworking the tour would definitely be $6 million less than using the big venue. Yet , looking at the economic part of this second option, as Troy I would believe otherwise. This is because doing a little venue head to means a reduction of seating and solution prices which negatively decreases revenues and finally affects success especially if expenses incurred go beyond revenues gained. As a result the artist in that case gain a lesser share of profits in order her providers, promoters and record label. Exhibit you below shows the economics of the small and big venue. The small venue tour is not really profitable since shown by loss of profit/show (due to high cost incurred) and overall show profitability loss of money 3, 450, 000 against $6 million start up costs. However the big arena tour is successful because if promoted very well, it attracts large crowds of people who are prepared to pay top dollar00 for the ticket and most importantly they may have large capacity. Exhibit you shows the profitability of the big venue which is far higher than the tiny venue tour. The income gained add up to $ 2, 187, 500 and revenue per show is money 1, 437, 500 which is higher than the variable expense of $750, 500 and overall show success is $18, 546, 875 against $12 million launch costs. These kinds of numbers justifies the reason for pursuing the arena tour instead of the different two choices.

2) For the small venue tour Lady Gaga will have a loss in $138, 000 which is lower than the start up cost/ display. Since the big arena tour has significant capacity and high ticket sales compared to the small venue tour, she is going to gain regarding $741, 875 in profit/show which is more than start up cost/show of $480, 000. Although the big arena venue expense of $12 million are very high, this purchase is worth it because it is profitable as compared to the little venue tour. The big place tour may help improve the brand image of Decrepito and as a result more revenues consist of areas just like endorsements and appearing on TV Shows can be gained over time. Of late, Gaga had previously made buzz by successful three honours at the VMA. So this can be an opportunity to make the most of because it includes great rewards, hence the requirement to invest in the big arena excursions. In order to reduce the risk of seeking a solitary tour, they can take on more dates in one venue. This will allow them to cut on costs like venturing expenses and advertising and promotion among others. Carter and the lads can also take part in intensive promo through the use of internet ads, advertisements and social websites like Facebook . com, Twitter and Youtube. In addition they can take advantage of TV Shows with high viewership rating by way of example Gaga may appear on Modern-day show, The Talk and Jay Leno late night display. This will give the tour a broad coverage through so carrying out the risk of chasing a solo tour can be reduced

3) Yes Gaga's main associates will have the same preference regarding the three...

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