Global Business

 Essay on Global Organization

Global Organization Assignment


Student IDENTITY: 11071850

Brand: Qingyuan Lin

Submission Date: 09/01/2013

Phrase account: 2585


1 ) 0 Introduction3

1 . one particular Background3

1 ) 2 Objective3

2 . 0 STEEP desk analysis4

3. 0 Region Analysis6

a few. 1 nation select and compare6

several. 2 Porter's Diamond Theory7

3. several SWOT analysis8

3. five Summary of data13

three or more. 6Discussion13

5. 0 Type of method to internationalize13

5. zero Conclusion15

1 ) 0 Advantages

1 ) 1 History

Elecdyne is a Tokyo corporation founded in 1990, which dedicated themselves to markets several televisions, COMPACT DISC Players, DVD MOVIE players, MP3 FORMAT players to their wide range of home-based customers. In recent times, with the deepening of household electronics industry competition, the company's profit decreased in the last couple of years, and now it really is facing the uncertain perspective. Moreover, the corporation has to face the chief artist leaving, growth of technological permit fees and loss of merchandise price edge. It is evident that Elecdyne does not have capacity to spend the money for license fees and sponsor new R& D teachers. In order to alleviate the internal and external crisis of the Elecdyne, the board of Elecdyne has went international. Because the Western european Commission (2010) views that a immediate relationship between internationalisation and improved SME performance: international actions strengthen advancement, improve competitiveness and preserve the long term sustainable progress companies. With regards to Elecdyne, the management staff focuses on the production cost reduction, license intended for patent technology and marketplace access; and cultural range and doubtful risk will probably be also regarded. Though the company has never handled with offshore markets, all the top managing teams include learnt language, and some of these held the oversea university or college diploma. But you may be wondering what is certain is that the Elecdyne are certain to get the chance to redevelop its organization in the the positive effect. 1 . a couple of Objective

The goal of this survey is to analyse the global environment for the electronics market by using the STEEP and SWOT theory to get the three potential countries. The three considerable countries compared with this report happen to be China, Thailand and the United States respectively. The report based on data comparability and pragmatic theoretical evaluation, to determine the most suitable country plus the optimal method to enter new markets. 2 . 0 SHARP table research

In order to examine the environment of Elecdyne more thoroughly, the STEEP table will be employed. As Endeavor Navigator (2008) mentioned, The STEEP style is a application to help the consumer think about the larger issues that have an influence within the industry or service discipline as a alternative study, including five primary factors: Socio-cultural factors, Scientific environment, Economy, Ecological environment and Personal factors. The following diagram demonstrates a comprehensive organization environment of the Elecdyne. Socio-cultural factors| 1 . As Von daher (2008) talks about that after 08, electronic items are consisting in our lives ubiquitously. People that likely to choose the electronic items to acquire external information from other Mobile phones or television. installment payments on your Favourable inhabitants structure, increasing discretionary incomes of consumer, and growing more relevant lifestyles is usually expected to help the global consumer electronics industry. (Lucintel, 2012) three or more. With the expansion of high speed, accessing the media is now easy and rewarding for customers. And suppliers of the consumer electronics are constantly updating their particular technology advancement to keep up with consumer requirements. (ALTERA, 2012)| Technical environment| 1 ) With regard to electric, technological innovation has become indispensable to adapt fresh marketplace competitions and serve consumer choices. (Accenture, 2010) 2 . According to Accenture (2012) reported Smartphones and tablet PC will be the " star”...

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