Going for the Look
In today's younger, trendy, fashion stores, people are getting hired because of their looks and less because of their brains. Marshal Cohen, a mature industry analyst, argues about why selecting better looking people allows a store's environment. Producing a certain brand more attractive to buy, meaning the company shall make more money. Stores such as Abercrombie and Fitch have already established their photo using this approach and have become quite effective. Hiring eye-catching people can be not against the law, but it is definitely useful and profitable.
Popular fashion stores know that applying good looking personnel will make all of them money. Strolling into anyone of these retailers, I quickly notice awesome the people want there. Then i begin to wonder if buying these types of clothes can make me look solid also. This is exactly what Cohen stated about and quite frankly, your dog is right. The consequence of using these types of walking advertisements have afflicted me, and i also am on the list of mass of folks that also are going to become affected. Not only does having a nice environment persuade a person into getting a product in the store, playing also makes the store a spot that someone might want to just hang out in. And of course it can be pretty hard to just hang out without ordering anything. This highly successful idea is not hard as simply offering a nice-looking person that strolls in the store employment.
Certain stores have a specific image that may be shown by the employees and models representing it. Abercrombie for example , provides a Caucasian, preppy image. So to keep this kind of image, Abercrombie and fitch france prefers to retain the services of preppy searching Caucasians. Jeff Lennox, Abercrombie's communications representative says, " Brand reps are ambassadors to the company. We want to retain the services of brand representatives that will stand for the Abercrombie brand with natural typical American design, look great although exhibiting identity, project the brand and themselves with energy and excitement, and make the store a...