How Does Adverse Media Coverage Impact Company Performance: an instance Study on Custom Smelter

 Essay about how precisely Does Bad Media Insurance Impact Organizational Performance: an instance Study in Custom Smelter

The University of Namibia

A GREAT explanatory examine on the influence of poor media insurance on company performance in Namibia with special mention of the Windhoek

An investigation submitted to The Faculty of Humanities and Social Savoir in candidacy for the Bachelor of Arts: Mass media Studies Respects Degree


By: Ms. Panduleni. H. Amwaalwa

Scholar Number: 200746880

Lecturer: Doctor C. Nengomasha

October 2012


This study is based on figuring out the major issues associated with bad media insurance and its effect on organizational functionality. This analysis was transported in Windhoek, the procedure that utilized for this study was the qualitative type of exploration, it is an informative type of study as the primary purpose was to identify the main problems and provide an complex explanation to them, and identify the strategies to steering clear of and conquering the issues available. This exploration was completed mainly on two companies from diverse sectors, mainly the Government Establishment Fund (GIPF) and Namibia Broadcasting Firm (NBC), questionnaires were used as the study instrument to gather the necessary data that was needed.

NBC went through a transition the moment employees proceeded strike demanding a salary increase and not participating in work till management adhere to their needs, NBC was offline for about a week and few days, this kind of hit the newspapers, viewers were disappointed and complaining constantly. The effect this experienced on them was the loyalty connection and romantic relationship between them and their employees was shuttled and viewers rely upon them was diminished, furthermore the government was pushing these to improve because they were doubting as to whether the finance that they provide them with was after all worth it. When we go through the case of GIPF, the storyplot is going around in the Namibian newspaper, Namibian Sun Paper just to mention a few on their financial scandal, which is today referred to as the country's biggest financial scandal, this situation has affected them majorly that clients need to withdraw and end their guidelines with all of them, the relationship between them and their consumers has been ruined majorly while readers retain following the story in the newspapers the more they need to close connections with GIPF.

Table of content

Abstract and Acronyms page 4

1 . Intro page 5-6

2 . Background Literature Assessment page 6-8

3. Aim of study site 8-9

four. Research technique

4. you Research design page on the lookout for

4. a couple of Data collection methods web page 9

four. 3 Populace page being unfaithful

4. four Sample webpage 9-10

5. 5 Study instrument site 10

four. 6 Techniques page 12

4. several Data research page 15

a few. Study results page 10-11

6. Discussion and Conclusion webpage 12

7. Suggestions...

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Kothari, C. R. (2004). Research methodolgy: methods and techniques. next edition. New Delhi:

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Maykut, L. and Morehouse, R. (1994). Beginning qualitative research: a philosophic and

sensible guide

Stevenson H H and Jarillo J C (1990) A Paradigm of Entrepreneurship: Gumptiouspioneering, up-and-coming

Supervision, Strategic Administration Journal: Special Edition Corporate Entrepreneurship,

Sull, D. N. (2005). Why very good companies go bad and how wonderful managers rebuilding them. USA:

Harvard Business University Publishing

Walter, M. (2006). Social research methods: a great Australian perspective. Australia: Oxford

University Press

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