Apple pc Cosmetics

 Mac Cosmetic makeup products Essay

MAC COSMETICS MARKETING STRATEGY

MAC (Makeup Art Cosmetics) is actually a Canadian company which has been operating for over 20 years and it has already penetrate to numerous countries all around the world, in the North and South usa at most. It sells manufacturer cosmetics of top quality that is intended for professional along with everyday use. The brand can be sought-after likewise by many famous people, fashion types, and photography enthusiasts because of its sensitive texture, huge choice of colors, and durability. The products are usually very well tolerated on every type of skin and APPLE PC make-up goods are also well suited for women with sensitive sight. The prices of the MAC makeup products are similar with other good quality world brands, i. electronic. those which can not be bought in drugstores, but in the particular cosmetic retailers or foreign perfumeries that the company contains a contract with. That prevents the company by further development into other countries, primarily in Central and Far eastern Europe, due to limited methods of sale. Inside the recent years, MAC PC has slowed up its spreading out around Europe and intend any kind of sale strategy changes or new full sale contracts. Since there is no online sale through Internet beyond the United States, Central and East Europeans don't have any possibility to obtain the MAC PC cosmetics apart from traveling for it abroad. Additionally , weak campaign causes recognition decline and lower sales for the last season. The company uses celebrities (actress, singers) since representatives or models. Yet , there is not enough advertisements and promotional advertisments that would appeal to ordinary girls to try the brand make-up. Recent sluggish expansion from the company is caused primarily by the limited ways of sale and by the worries regarding the loss of control in the case of going through new markets. The company will not think about any other practices than retail contract sales and refuse the offers by abroad to get APPLE PC products in there. " The need for MACINTOSH...

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